The Promise of Television in 1947.
By the end of 1946, there were fewer than 100,000 television sets in use; 179,000 were added in 1947. . .
David Sarnoff address to the National Association of Broadcasters convention in Atlantic City,September 1947:
This is the message I would like to bring to you. I do not want to ask you to buy television stations, or to erect them, or to urge you to enter television beyond your own convictions, or to promise you immediate profits. But I feel I should be less than frank if I did not on this occasion, particularly when you are all assembled, share with you the thoughts I hold, not only about the future possibilities of television--and my enthusiasm is unlimited as to them--but also the possible effects that television may have upon the present broadcasting business. . .Let me assure you, my friends, after more than forty years of experience in this field of communications and entertainment, I have never seen any protection in merely standing still. There is no protection except through progress. Nor have I ever seen these new scientific developments affect older businesses, except favorably, where those who were progressive gave careful thought and study to the possibilities of new inventions and developments for use in their own businesses. . .Therefore, may I leave you with this final thought: I am not here to urge you to enter the field of television beyond the point where you yourself think it is good business for you to do so; nor to urge that you plunge in all at one time. Rather I would suggest that you reflect carefully and thoughtfully upon the possible ultimate effects of televion upon your established business if you do nothing, and of the great opportunities for your present and future businesses if you do the right thing! (pp. 156,157).