Satellite Television--Asia and India.
Star-TV across 53 countries from India to Taiwan. Star reaches 300 million people. . AsiaSat-1, launched in 1990, was the first broadcasting satellite to cover the Asia Pacific region. It was the product of a highly successful Asian institutional tradition--that of Chinese private capitalist enterprise operating out of Hong Kong. Owned and operated by the entrepreneur Li Ka-Shing and the broadcasting company Hutchison Whampoa. In 1992, Subhash Chandra, paid 5 million dollars to Star for Hindi language entertainment channel, Zee TV.
David Page and William CrawleySatellites Over South Asia(2001):
The influence of satellite TV is not just about new markets: it is about culture and cultural influences and about the role of the market and the state in defining them. In South Asia, satellite TV has cut across the well established boundaries of the nation state and has raised fears for the future of 'national' cultures. It has also raised widely debated questions about the homogenisation of Indian culture itself in an age of globalisation. . .The agenda of maximising consumption involves downplaying Indian caste divisions and attacking what an executive of Pepsi Cola described as 'the Brahminical cult of contentment and stability'. Transforming a historically caste-divided society into one where people are defined by consumption is one of the objectives of the advertisers, though it does not always go down well with those who support the status quo. There is some evidence, however, that the promotion of consumer products is also promoting what one commentator called 'a kind of social equality at a banal level' (135,144).
David Page and William CrawleySatellites Over South Asia(2001):
The influence of satellite TV is not just about new markets: it is about culture and cultural influences and about the role of the market and the state in defining them. In South Asia, satellite TV has cut across the well established boundaries of the nation state and has raised fears for the future of 'national' cultures. It has also raised widely debated questions about the homogenisation of Indian culture itself in an age of globalisation. . .The agenda of maximising consumption involves downplaying Indian caste divisions and attacking what an executive of Pepsi Cola described as 'the Brahminical cult of contentment and stability'. Transforming a historically caste-divided society into one where people are defined by consumption is one of the objectives of the advertisers, though it does not always go down well with those who support the status quo. There is some evidence, however, that the promotion of consumer products is also promoting what one commentator called 'a kind of social equality at a banal level' (135,144).
posted by Kences at 11:55 AM
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